Digital Storytelling
As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?
In this intensive, hands-on workshop you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.
This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.
Learning outcomes:
- How our analogue brains are wired for digital storytelling
- Why story frameworks work better than stating facts and data
- How to identify the hidden architecture behind great stories
- The best visual storytelling tools yo use online
- narrative lessons from game designers and movie-makers
- How to create engaging story-driven content for social media
- How to storify your Google AdWords campaigns
- Exciting, new digital storytelling formats and technology
Marketing Association members are eligible for the member's rate.
Please email admin@queenstownchamber.org.nz to book.